About us

About us



Nordic CruiseGSA (NCG), is a B2B agency operating in the Nordic territories (Denmark - Sweden - Norway - Finland and Iceland)

We represent a number of cruises brands and distributes via local travel agents and Tour Operators, registered in the Travel Guarantee Foundation, Kammarkollegiet or similar in the Nordic countries.

 

Nordic CruiseGSA was founded in 2020 by Jens Frederik Boas Smith & Jesper Boas Smith. 



Jens Frederik Boas Smith, Senior Vice President & Co-founder

 

 

Jens Frederik Boas Smith, who is in charge of sales and B2B distribution, was on his first cruise, when he was only 5 months old. Up to now he has more than 600 nights at sea.

 

Cruises has become an addiction and lifestyle. He knows most cruise destinations and several cruise lines. He has sailed with Swan Hellenic, NCL, Cunard, Silversea, Seabourn, SeaDream, Regent, Paul Gauguin Cruises, Windstar Cruises and several additional cruise lines.

 

Having lived most of his life, with panoramic sea views to Sweden and the Port of Copenhagen, he has followed the cruise ships sailing in and out. 

 

Jens has sailed all over the world, including visits to most of the Caribbean Islands, Mexico, Panama, Costa Rica and Canada. He crossed the Atlantic several times onboard “Queen Mary 2” and also sailed in Argentina, Chile, Falklands Islands and French Polynesia. Add to this Australia including Barrier Reef, Kimberley and Papua New Guinee, and Indonesia including “Bali”, “Komodo Island”, and several islands only a few can spell. Other destinations include, Japan, China, Taiwan, Vietnam, The Philippines, Thailand, Malaysia, Myanmar, Mauritius and the Seychelles. Naturally also The Black Sea and most of the Mediterranean, with favorite destinations such as the Corinth Canal, Monaco, and Mykonos. 

 

Email: jfbs@cruisegsa.com

 



Jesper Boas Smith, CEO & Co-founder



In 1986 he made a small personal investment in K/S Norske Cruise (Sea Goddess I & II). This started his passion for travel and cruises.

 

During time Jesper has been involved as owner and/or co-owner and Board Director of several travel agencies, including “Marco Polo Tours”. In 1995 he founded BVTravel Group (How2Cruise and Bella Vista Travel) Later he became a co-founder, Co-owner and a Board member of “Travel House”, today the parent company of Profil Rejser and Bella Vista Travel.

 

Jesper has been responsible for several private charters, including Cunard’s QE2, Sea Goddess 2 and several Seabourn charters. He has spent more than 1300 nights at sea, split between app 45 ships and 20 cruise lines. 

 

Since 2007 Jesper Boas Smith has served as Honorary Consul to Monaco in Denmark.


Email: jbs@cruisegsa.com

 




Sif Leonora, SoMe Marketing Manager



As a former blogger Sif Leonora, has 8 years of experience with marketing, both visually and written.  She has conveyed fashion shows for brands such as La La Berlin, Pferd und Baumgarten, as well as other designer brands such as Daniel Wellington, Triwa, Rue de Femme, etc. 

 

In the recent years Sif has begun working in the travel industry.

 

Sif has 70 days at sea.


Email: sl@cruisegsa.com



Mogens Kim Elster Philipsen, CFO




Kim spend a lot of time with “numbers”.


In his younger years he was working in a French Restaurant in Cannes. 

Later he was co-founder of one of the most famous restaurants in Copenhagen. So, a lot of passion for gourmet food and great service.


Since the late 80’s he has spent more than 300 nights at sea.

He crossed the Atlantic in 5 nights with QE2 and later 9 nights on QM2. Other cruises went to The Marquesas Islands and Bora Bora in French Polynesia.


It’s hard to find any ports between Istanbul and Barcelona, or between Florida and Barbados, he hasn’t visited. On one of his many cruises he visited St. Barth, that became his favorite vacation spot. Among his favorite cruises he recommends Island Hopping around the Seychelles, the Panama Canal from Florida to Costa Rica and also sailing thru the Suez Canal and the Red Sea, from Athens to Dubai.


Email: kp@cruisegsa.com